From Innovation to Inspiration: Our Key Takeaways from Expo West 2025
How our frozen Italian specialties met the future of food at Natural Products Expo West
Natural Products Expo West 2025 in Anaheim brought together the industry’s most forward-thinking minds — and we were proud to be part of it. At the heart of the event was a shared vision: to redefine wellness through food, without compromising on flavor.
Our Via Emilia-branded booth welcomed visitors from all over the USA, eager to explore our curated lineup of frozen innovations. We showcased:
- Our Organic and Gluten-Free Collections — tailored for clean-label seekers and dietary-conscious consumers.
- Our Popsicles Line — including fruit & veggie blends, protein-rich options, and mocktail-inspired flavors. A hit with everyone from kids to athletes.
- Our Single-Serve Desserts — the perfect mix of indulgence and portion control.
- Our Pinsa — the lighter, crispier, more digestible alternative to pizza that’s quickly becoming a fan favorite.
- Our Ready Meals — inspired by classic Italian recipes, combining convenience and authenticity.
What stood out? The alignment between our offer and the biggest trends spotted across the showfloor. Here’s what we saw and how we’re preparing to wow again next year:
Trend Alignment: Where We Shine
Health & Functionality without Compromise
From gluten-free and lactose-free, to plant-based and high-protein, our product ranges are already addressing the growing demand for functional foods that support longevity, immunity, and gut health.
From gluten-free and lactose-free, to plant-based and high-protein, our product ranges are already addressing the growing demand for functional foods that support longevity, immunity, and gut health.
Frozen Convenience with a Gourmet Twist
Our ready meals, breakfast solutions, sides and entrees mirror the market’s appetite for quick, nutritious, and global flavors — all with that unmistakable Italian soul.
Our ready meals, breakfast solutions, sides and entrees mirror the market’s appetite for quick, nutritious, and global flavors — all with that unmistakable Italian soul.
Sustainability & Ingredient Integrity
With a focus on organic and thoughtfully sourced ingredients, our development is increasingly aligned with regenerative agriculture and clean-label practices — just as consumers expect.
With a focus on organic and thoughtfully sourced ingredients, our development is increasingly aligned with regenerative agriculture and clean-label practices — just as consumers expect.
Flavors that Travel
Inspired by global palates, our lineup taps into the spicy, the exotic, and the nostalgic. Think mango pops, spicy veggie bites, and fusion-inspired appetizers.
Inspired by global palates, our lineup taps into the spicy, the exotic, and the nostalgic. Think mango pops, spicy veggie bites, and fusion-inspired appetizers.
What’s Next?
The future of frozen is functional, fun, and flavorful. As we look ahead to Expo West 2026, we’re doubling down on:
- Expanding our high-protein, low-sugar, and probiotic-rich options
- Innovating around children’s nutrition with playful, wholesome products
- Exploring the potential of fermented foods, functional snacks, and immunity-boosting ingredients
- Enhancing sustainability through packaging and sourcing
See you next year in Anaheim, with even more to taste and discover.
